Module 10 Unit 4 Project reading
You and intellectual property

The main idea for each part of the text: Part 1: the definition of intellectual property Part 2: the reasons for protecting intellectual property Part 3: the current problem of piracy that we are facing Part 4: the possible solutions to the problem

  1. What does intellectual property refer to? The World Intellectual Property Organization defines intellectual property as ideas, which include inventions, writing, artwork, symbols and designs used in business.

  2. How many kinds of intellectual property are there? Intellectual property Industrial property Copyright ? novels ? inventions ? films ? trade marks ?industrial designs ? music ? artwork ? architectural designs

  3. Why is it considered necessary to protect intellectual property rights? (
  13) If someone creates something, he or she deserves to be paid for this.

  4. If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company? This may lead to a big loss of money for the company, and the company will probably have to stop their research and development of new products.

  5. What are the common ways in which people affect intellectual property rights? Most people have copied music or video material, or downloaded it from the Internet for private use. Some people copy materials such as films to sell for commercial reasons.

  6. Who are the people most likely to be breaking intellectual property laws? People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copying material or buying pirated goods.

  1. define: verb 定义 define…as… 把……定义为 定义为…… 定义为 definition : noun 定义 在这本词典里, 在这本词典里 “reality” 被定义为事情所处
的状况, 而不是想象的样子 的状况 而不是想象的样子.
In this dictionary 'reality' is defined as 'the state of things as they are, rather than as they are imagined to be'.

  2. apply: verb 适用 应用 适用; applied: adj. [before noun] 应用的
应用数学/ 应用数学 科学
applied mathematics / science application: noun 适用 应用 适用;
这一设计有许多应用之处。 这一设计有许多应用之处。
The design has many applications.
apply 常用短语: apply A to B: 将A应用于B apply to sb./sth.: 适用于 适用于…… apply to …for…: 向……提出申请 提出申请…… 提出申请
我们应该把这一理论应用于实践。 我们应该把这一理论应用于实践。
We should apply the theory to practice.
这种教学方法对我的学生并不适用。 这种教学方法对我的学生并不适用。
The teaching method doesn’t apply to my students.
我向这家公司申请了一份工作。 我向这家公司申请了一份工作。
I applied to the company for a job.

  3. deserve: verb 应受 值得 应受,
他们理所当然应该赢得那场比赛。 他们理所当然应该赢得那场比赛。
They certainly deserved to win that match.
我希望他们得到该受的惩罚。 我希望他们得到该受的惩罚。
I hope they get the punishment they deserve.
The engine of the ship was out of order and the bad weather A the helplessness of the crew at sea. (2003上海) A. added to B. resulted from C. turned out D. made up

  4. add: verb 增加 addition noun 增加 add to: 增添 add A to B: 把 A 加到 B 上 add up to: 总计
你所做的一切增添了我的麻烦。 你所做的一切增添了我的麻烦。
What you did added to my trouble.
我们应该给土壤施加肥料。 我们应该给土壤施加肥料。
We should add fertilizer to the soil.
旅行的费用总计2000元。 元 旅行的费用总计
The cost of the trip added up to 2000 yuan.
C with a difficult situation, Arnold decided to ask his boss for advice. (2005 北京春) A.To face B. Having faced C. Faced D. Facing

  5. face: verb 面对
你面临着一个艰难的选择。 你面临着一个艰难的选择。
You're faced with a very difficult choice. be faced with: 面对 Whenever we are faced with difficulties, we should never give up.
无论什么时候面对困难,我们决不应该放弃。 无论什么时候面对困难,我们决不应该放弃。
Linda worked for the Minnesota Manufacturing and Mining Company, B as 3M. (2004 浙江) A. knowing B. known C. being known D. to be known

  6. be known as… 被称为 以…知名 被称为…; 知名 be known for…: 因为 而闻名 因为……而闻名 be known to sb…. 为某人所知道
他作为一个著名的作家而闻名。 他作为一个著名的作家而闻名。
as He is known a famous writer.
他因为唱歌唱得好而闻名。 他因为唱歌唱得好而闻名。
He is known singing well. for
众所周知,他擅长于写作。 众所周知 他擅长于写作。 他擅长于写作
It is known to us all that he is good at writing. =As is known to us all, he is good at writing. =What is known to us all is that he is good at writing.
Finish the exercises Parts B1 and B2 on page 123, Workbook B1
  1. abroad
  4. straits
  7. apology
  2. raw
  3. draft
  5. sucked
  6. underwear
  8. technological

  1. further
  3. certificate
  7. motor
  2. was faced with
  4. apology
  8. deserve

  5. have posed
  6. signature
Homework Get everything ready for the revision of Module One


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